Custom Gift Cards
Other Merchant Services & Customer Support
From accepting checks and gift cards to setting up loyalty programs and acquiring cash advances, we have solutions to grow your business and keep it running. Our personal approach to customer support involves visits to your location to set you up and to keep you running.
Small Businesses Increase Sales & Loyalty with Gift Cards
You have customers that love doing business with you - whether you own a pizza shop, nursery, cafe, hardware store or other retail location, your customers enjoy your store, your products and supporting your business, so why not offer them gift cards exclusively for your business?
1. Increase Sales
When you offer gift cards for your business not only do they make great gifts, the recipient of those gift cards is more likely to pay full price for your products then to search for clearance items or order from the discounted menu. A ten year Gift Card Consumer Insights Study conducted by First Data revealed that 72% of gift card shoppers spent more than the balance of their gift card, bringing in more sales to your business. In addition, 8% of gift card shoppers used their gift cards to purchase a more expensive version of the product they had already planned to buy. For example, a customer with a hardware store gift card may have purchased a drill he or she had already planned to buy at another location for less money, but because they were redeeming their gift card, they brought their business into the local retailer to buy the drill for more money.
2. Acquire New Customers
Thankfully U.S. Consumers are becoming more aware of the importance of supporting their local business owners. Because of campaigns like Small Business Saturday and other "Shop Local" initiatives, when gift givers are choosing gifts for their friends and family many would rather support a local business by giving a gift card to a local coffee shop, restaurant or retailer rather than to buy a national chain gift card readily available at big box stores, gas stations and large grocery stores. When you have a gift card program available your business brings in the gift giver and the gift card receiver as new customers - not to mention the gift receiver is likely to bring in companions when redeeming their gift card to your business! The same First Data study showed that 11% of gift card recipients had either never or rarely done business at the merchant's business before receiving the gift card.
3. Get Paid - TWICE!
Because of the nature of how gift card programs work, as the retailer you get paid when the gift card purchaser buys the gift card to your store. Wether the gift card is redeemed or not, you have been paid for the face value of the gift card - almost a guarantee that the gift card user will be in your store to redeem it. When the gift card recipient uses their gift card, not only are they likely to pay full price, as mentioned above, they are more likely to spend more than the value of the gift card meaning you get paid again!
Additional benefits of starting a gift card program include increasing customer loyalty, improving brand awareness with your custom gift cards and giving your loyal customers a great way to send more people into their favorite retailer - you. At Renaissance Solutions Group we work with you to determine the least expensive and most profitable way for your business to start taking advantage of the benefits of gift cards with a consultative approach to start your gift card program. Typically small business owners will start with our 50 Free Program that costs less than $10/month and includes 50 free, customized, gift cards with your business' logo and branding, your gift card display, promotional material to support your new gift card program and 250 free swipes per month. Call us to set up your gift card program this month at 440-853-6710 or fill out our Contact Us form.